Physical Therapy Logos and Graphic Design

Your physical therapy practice’s logo should be an iconic visual representation of your practice. If any of your patients see the logo, whether it’s on a billboard, newspaper ad, or building sign, they should be able to instantly identify it and connect to your practice. Logos and graphic design are more than just creating images that look nice—branding, conceptual insight, and quality should inform and influence the imagery.

Your practice’s branded identity includes your logos (icon and wordmark) and their treatment across your clinic, print, and digital marketing. Having a distinct branded identity helps new patients identify your clinic and reminds past patients about your care and results.

But, there is often a case to refresh your logo and do a “rebrand” to update your logos. You can probably see plenty examples of old graphic design and physical therapy logos from other businesses and clinics. Having an outdated logo can create the public perception of being behind the times and not being cutting edge or relevant. You want to ensure that your physical therapy logos and marketing is on par with industry leaders. And, you want to have the best looking website and print materials.

Physical Therapy Logos

Logos should visually epitomize your practice and give the foundation of your company colors. Your logos and colors will combine to influence the look of your website and print marketing. Thus, choosing the right image, font and colors is crucial. Your logos should be simple so that they stand out—nothing is worse than a complex or abstract logo that is confusing and not grounded in your practice’s mission. It’s best to have a few different draft logo designs and colors, and then ask a group of peers and patients which they like best.

Download our free guide for tips on marketing your PT practice and getting more new patients

Define your practice’s brand and visual identity

Whether it is your physical therapy website, newsletter or company materials, you need to have a beautiful, branded look. Everything should seamlessly carry through and really bring all of your promotions together. This makes it easy for a new patient, physician or the general public to identify your brand.

Need help with building your practice’s image and brand? We can help! From logo designs, websites, newsletters, brochures and more—we make your practice look professional to new patients and help to grow your business.

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How to Start Printing and Mailing PT Newsletters

Putting together a monthly newsletter for your PT practice can be a challenging task and take up a lot of time and money. As a key marketing program, a newsletter is an excellent investment that is most effective when managed by a professional company. If you have marketing staff in your practice, their job is to coordinate your strategies, develop professional relationships, and drive business development. Spending time designing, writing, printing, and mailing a newsletter is a full time job in itself and not a valuable use of your staff’s time. This is an action you should to outsource to maximize your resources in terms of both time and money.

Trust you physical therapy marketing to the experts at Practice Promotions. Our Practice Newsletter System combines professional, informative articles with custom content and pictures from your practice. We have a team of graphic design who create a template specifically designed for your practice—using your logos, colors, and branding. After you approve the layout and content, we print and mail your newsletters to patients and local physicians. We also will ship any extra copies to your practice (for free!) so that your marketing staff can distribute them in your waiting room and to physicians’ offices.

How it works

The team at Practice Promotions makes it easy for you to market your practice with a monthly newsletter. You are assigned a dedicated account manager who handles your content, revisions, mailing list, and printing. We use our industry expertise to get you reduced rates on printing and postage—a savings that can equal thousands each month. Our goal is to make it easy for you to send out a newsletter that promotes your brand, PT knowledge, and practice.

Download our free guide for tips on marketing your PT practice and getting more new patients

Get results

We have over 5 years of experience as both marketers and private practice owners and have helped our clients see dramatic results. Visit our results page for more information and specific case studies on how our clients saved time and money and got more new patients and referrals—optimizing their return on investment.

For more information on our Practice Newsletter System, call us today at 800-594-7656.

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