e-Newsletters Expand Digital Marketing for PT Practices

As practice owners are researching digital marketing options, e-newsletters are becoming a popular method to promote PT services to patients. As a compliment to printed newsletters, an e-newsletter can reiterate marketing content and presents an opportunity to hype additional promotions. e-Newsletters also appeal to a wider audience, such as millennials or other tech-savvy populations, and can be distributed with almost little to no cost to the clinic.

Types of e-Newsletters

• Digital Newsletters: a digital version of a print newsletter. These typically have the exact same content and design as the printed piece, but are converted into a PDF or similar file format that is easy to share electronically. Digital newsletters can be offered in a page-turning format to simulate the experience of reading through a print newsletter.
• Email Newsletters: a newsletter specifically designed to be viewed as an email message. These newsletters often use a web design template or wireframe that allows different content to be added into a repeated layout month after month. Email newsletters can also provide snippets of the articles with read more links that link to the practice website’s blog.

So which type of e-newsletter is the best fit for your practice? First, let’s think about your marketing plan—do you currently publish a monthly print newsletter? If you do print and mail a monthly practice newsletter then a digital newsletter is the best fit for your clinic. You already have the design and content, you just need to make it digitally accessible. Our team at Practice Promotions actually provides page-turning digital newsletters to our Practice Newsletter System clients as a free bonus to accompany their printed newsletters. If you are creating the print newsletter in house each month, you can easily save it as a PDF and upload it to a page-turner host (check out http://ift.tt/1GbhZHv) for a monthly fee.

If you practice isn’t currently creating a print newsletter, you should be writing weekly blog posts for your website. An active blog provides your patients and other web users with educational information and demonstrates your expertise in physical therapy. You can easily convert these blog posts into content for your email newsletters. A web designer can prepare an email template or wireframe that is reusable month to month. You can pull the blog post titles, images, and content into the email template and send it to your email marketing lists. We recommend using read more links that connect back to the original blog post versus having all the post copy in the email. Most emails are read on a mobile device and it is helpful to keep that in mind when designing your template. The read more links will also drive people to your website to continue reading the post, which can expand your web marketing reach to a larger audience.

5 e-Newsletter Best Practices

• Keep the content short, ideally between 300-600 words per article or post
• Use eye-catching images
• Add links to your social media profiles
• Include opt-out information for people who do not wish to receive email communications
• Change up your subject lines to encourage more people to open the e-newsletter each month

For more help with e-newsletters and to get started, contact us today!

The post e-Newsletters Expand Digital Marketing for PT Practices appeared first on Practice Promotions.

from Practice Promotions http://ift.tt/1LUeI5w
via IFTTT