When it comes to creating or revamping your PT practice’s website, many owners struggle to determine what content is relevant or important. There may also be concerns about the sustainability of that content—how often would you need to update it, is it applicable year round etc. There are some pages that your website needs as a baseline, pages that are recommended by digital marketing best practices, and pages that may be completely custom to your practice.
There is also something to be said about the overall number of pages on a site. Think about when you are looking up a new restaurant, do you want to have to click through 10 pages to find the menu or would you rather have a set choice of options to streamline your browsing and search experience. On the other hand, some sites have so few pages that either all the content is jumbled together on the same page or there is not enough content for the pages and site to be credible or informative to the viewer.
Let’s go through what pages you must have, pages you should have, and pages you should avoid if possible—all of which contribute to an informative, well-managed PT practice website.
Must Have Pages
- Home Page: this is main page that most users will land on. This page should be informative, well designed (aka. pretty images), and helpful to prospects, current patients, and doctors.
- About Us: this is often the 2nd most viewed page on any PT clinic website. This page should explain your practice’s mission, expertise, history, and callout any specialties or affiliations.
- Our Staff: this is page #3 for views. People want to know who will be providing them care. Consider having a staff bio template for your PTs, front desk etc. with professional headshots to match. Its less about what your team looks like, and more about an organized team with robust credentials
- Our Services: tell your viewers what services you provide in a comprehensive list with short (1-2 sentence) blurbs about the service. Include links to longer pages that address each service individually for those who want more information.
- Contact Us: this page is your gateway to getting new patients. If someone wants to see you for PT, they will need your phone number and address (a Google map helps too!). Also, include a contact form for people to make appointments, ask questions (especially if it’s after office hours).
These pages help to tell the story of your practice to viewers online. For some, this might be the only glimpse they have into your clinic and the care that they can receive. It is important to spend enough time and resources on these pages so that their content is helpful and informative to the online viewer. Your website also needs to market your clinic–highlight your services, specialities, and achievements with appropriate text and imagery.
Want more ideas for your website’s pages? Our web design team has built custom, responsive websites for many physical therapy clinics. Check out our portfolio or request a custom website analysis today!
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